Many Business Events Feel Like LinkedIn In Real Life
Cold coffee. Forced networking. Logical set ups but lacking emotion and energy.
The BIG Festoon was built differently.
An arena-scale business growth event for brands that want more than passive visibility and polite applause.
Not an expo. Not a seminar. Not wallpaper networking
AO Arena Manchester | 2,500+ ambitious attendees | 5-year arena contract | Strategic sponsor partnerships
Most Sponsorship Gets Ignored
A logo on a banner is not a strategy. Neither is standing behind a branded table while people avoid eye contact and hunt for free pens.
Most business events feel transactional.
Forgettable.
Flat.
The BIG Festoon was built because people were tired of rooms with no pulse.
This is not about "brand awareness".
It's about belonging to something people actually...
remember.
This is not a conference
It's a room full of ambitious people who are done playing small.
The BIG Festoon is an arena-scale business growth experience built around visibility, communication, commercial growth and real human connection.
No stale networking.
No performative business waffle.
No rooms full of people pretending to be important.
Just commercially switched-on people building genuinely exciting things.
"The prize isn't the stage. It's what happens because of the stage."
Watch What Happens When A Business Event Actually Has Energy
This is usually the point where people realise this is very different from the standard sponsorship conversation.
The Best Sponsorship Does Not Feel Like Advertising
People do not remember logos.
They remember experiences.
Energy
Emotion
Association
The brands that perform best at The BIG Festoon become part of the room itself.
That's why sponsors see:
✔ Audience engagement
✔ Community integration
✔ Long-tail visibility
✔ Strategic relationship opportunities
✔ Emotional connection
We all do well when we all do well.
These Are Not Passive Attendees
The BIG Festoon attracts ambitious founders, leaders, creatives, decision-makers and commercially switched-on people who actually move.
These are people investing in:
Visibility
Growth
Communication
Expansion
Community
Commercial momentum
Not people turning up for free tote bags and lukewarm pastries. This is a room full of people building genuinely exciting things.
The Right People Are Already In The Room
The BIG Festoon continues to attract ambitious founders, strategic partners, industry leaders and brands that understand visibility properly.
Nick James - Expert Empires
£130,000+ sales from a £17,000 sponsorship spend
After speaking at The BIG Festoon, Nick generated 72 bookings onto his next event from the 250 people in the room. 61 of those attended, 21 went on to buy his £1,500 course, 8 of those joined his mastermind at £9k-£48k a year.
One talk. One room. An 8x return on spend, traceable line by line.
Inge Hunter - Clue Labs
£80,000 generated from exhibiting and speaking
Inge took the stage and the exhibition space together and turned both into a five-figure month that paid for her entire year of marketing in a single weekend.
Paul Green - Client Funnels
£25,000 directly from the stage. £150,000+ from speaking gigs booked off the back of it.
"When I spoke at The BIG Festoon, I generated £25k directly from the stage, booked 9 additional speaking gigs that have brought in over £150k, and I'm being invited onto bigger and better stages off the back of it. Which, as it turns out, is a terribly nice problem to have." - Paul Green
THESE WERE IN THE EARLY DAYS WITH SMALLER CROWDS - WE ARE DOUBLING IN SIZE WITH EVERY EVENT THAT WE DO!
This Works Best For Brands That...
Want to be remembered, not just seen.
Value community and commercial impact equally.
Understand visibility is a long game.
Are bored of stale corporate sponsorship.
Want genuine audience connection.
Know people buy from brands they feel something about.
This Probably Isn't For You If...
You want passive logo placement.
You expect people to care because your banner is big.
You want hard-sell stage pitching.
You are looking for generic expo footfall.
You want a room without challenge, energy or personality.
Sponsorship Should Feel Bigger Than A Banner
The best sponsorships are the ones people talk about afterwards.
From stage integrations to experiential moments, strategic content partnerships to audience interaction, sponsorship at The BIG Festoon is designed to create memory, not wallpaper.
This is not passive visibility. It's participation.
Let's Build Something People Actually Remember
If your brand wants:
Strategic visibility
Meaningful audience connection
Long-term community proximity
Commercial momentum
Sponsorship with actual emotional impact
...book a sponsorship conversation
Limited sponsorship partnerships available. Not every brand is the right fit for this room.