The Festoon 500

500 Business leaders. One exclusive Global Network.

Commercial opportunities, strategic connections, and early-mover status in a movement going global.

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You've already built something that works.

Real revenue. Real traction. Real commercial credibility.

You're not figuring out if this works anymore, you're just ready for new rooms and more connections

Your next moves aren't just about financial gain. It's about what you build, who you build it with, and who you bring with you.

The ultimate flex isn't just wealth, anymore...it's influence, legacy, and access.

The Festoon 500 is where those three things collide.

500 established business leaders.

Quarterly commercial meetups built for real opportunity.

The Big Festoon is heading to 10,000-capacity arenas in London, USA, and beyond.

The Festoon 500 is the founding network behind it all.

£1,000 secures your place with lifetime access as one of only 500 members.

This is a business community built on lifting others as you rise - because a better ecosystem means better business for everyone.

Commercial growth AND social impact.

"She'll change your life."

"If you want to get into speaking or you're already a speaker and want to take things to the next level, I'd highly recommend Dani Wallace. Go check her out. She'll change your life."

Nick James
CEO, Expert Empires

"Dani's got your back."

"Everything in business that is important & impactful is really tough but to have some like Dani and her team that's got your back is just going to help you grow and grow and grow."

Andrew & Pete
Founders, Atomicon

As A Founding Member, Your £1,000 Investment Unlocks:

1. Direct Access to 499 Established Business Leaders

This isn't a mailing list. It's a growing commercial network and community.

Every Festoon 500 member is an established business leader with their own audience, expertise, and network.

You get direct access to all of them through the Festoon 500 Directory - searchable, visible, built for purposeful introductions.

One member needs a CMO. Another wants acquisition targets. Someone else has distribution you've been trying to crack for years.

Members are actively looking for partnerships, strategic introductions, commercial opportunities.

Strategic partnerships. Joint ventures. Client referrals. Commercial opportunities you can't engineer on your own.

2. Quarterly Commercial Meetups

Four times a year, you're in the room or attending events with executives from BBC, Dr Paw Paw, Mazuma Money, IdeasFest, Go Henry, Killing Kittens and many more, plus the other 499 Festoon 500 members.

This is where introductions to major players happen. Where partnership conversations start. Where you're exposed to bigger audiences and bolder strategic thinking.


Access to decision-makers you'd normally never get in front of. Conversations that expand what you think is possible for your business.

Not networking for the sake of it. Discussions that move the needle.

These are rooms where your next strategic move gets shaped, and where the people who can help you make it happen are already sat at the table.

3. The Resource Room: Your Audience Arbitrage Tool


You get lifetime access to a library of resources from business experts (courses, frameworks, training and tools).

Nice little bonus for you. But a powerful gift for your community.

As a member, your audience gets free access to the Resource Room - worth many thousands of pounds.

You can drop YOUR resource in there too.

That means your course, framework, or offer gets distributed through 499 other established networks.

One member's audience might be your perfect customer base. Another's network could be your ideal partnership pool. Your resource travels through all of them, building credibility, positioning, and reach you can't buy with ad spend alone.

Over time, that's potential reach across millions of people for pennies per impression.

Credibility. Positioning. Distribution at scale.

4. GOLD Ticket to The Big Festoon (AO Arena, 3-4 March 2027)

Full access to the UK's fastest-growing business event.

16 powerhouse speakers. Lunch both days. The legendary Big Festoon Party.

Your Gold ticket gets you into the arena for the full 2-day experience where the wider Big Festoon community comes together.

You're in the section where the real connections happen.

Plus 3 additional stall seating tickets to gift to your community, clients, or potential partners - a powerful way to reward your audience or bring strategic connections into the wider Big Festoon experience.

5. Your Indelible Founding Member Mark

The Festoon 500 Directory and Online Community: Not just listed - SEARCHABLE. A living network where the other 499 members can find you when they need your expertise, want to explore partnerships, or have commercial opportunities. You're not just in the network - you're visible, credible, and accessible within it. This is where those conversations start.

Podcast Feature Opportunity: Selected Festoon 500 members will be invited onto the Show Up Wise Up Rise Up podcast. Your story. Your positioning. Direct access to Dani's audience and the wider Big Festoon community.

This is status that compounds over time.

6. Fund Access For The Next Generation (The Festoon Futures Fund)

Something we all know, only too well is that talent is everywhere.... Access isn't.

The best founders, the sharpest strategic thinkers, the people who could genuinely change industries - they're not missing because they lack ability. They're missing because the rooms where opportunities happen weren't designed for them.


Your Festoon 500 membership changes that.


For every seat you take, you fund 2 fully-sponsored seats for underrepresented founders and leaders. People from underrepresented and marginalised communities, care-experienced backgrounds, low-income families, young founders with ideas but no access.


These seats are allocated through trusted partner organisations like the Rio Ferdinand Foundation - people who know their communities, understand who's ready for this level, and can ensure the right people get in the room.


This isn't charity. It's ecosystem building.


Today's sponsored seat is tomorrow's unicorn founder, next year's game-changing partnership. Better talent pool means better opportunities for everyone in the network.


When you open doors for high-potential talent that's been systematically excluded, you're not just doing good - you're creating a richer, sharper, more innovative business landscape for everyone.


Better talent pool. Better ideas. Better partnerships. Better business.


500 members. 1,000 sponsored seats. Proof that success and solidarity aren't separate things.

Or book a call to see if The Festoon 500 is the right fit for you.

"You need to work with Dani."

"Dani knew exactly what I needed and she’s brilliant at getting out of you what you really mean. I believe if you want to be a thought leader in your industry, you need to work with Dani on your speaking."

Lisa Johnson

Business Strategist

"Dani, I love you!"

"Dani gives you the confidence to feel that your story is important. I haven't looked back since.

Dani, I love you!"

Natasha Hamilton

Recording Artist & Entrepreneur

The Investment:

£1,000 for life

(or two payments of £500)

Here's Why £1k Is Genuinely A Bit Ridiculous
(in fact, am I being daft?)

This is what you'll get:

• GOLD ticket to Big Festoon: £295

• 3 general seating tickets to gift: £375 value


• Mastermind access: Ongoing access to high-level conversations, support and connections

• Distribution to 499 established audiences: Potential reach far beyond your own network

• Your profile in The Festoon 500 Directory: Compounds over time

• An interview featured on The Festoon 500 podcast: Promoted across YouTube, all major podcast channels, our social media channels AND email

• Access to The Festoon 500 WhatsApp group: Direct connection with other business owners


• 2 sponsored seats funded in your name: Impact you can't put a price on

If you tried to build this access yourself - the network, the expertise, the visibility, the distribution - you'd spend tens of thousands and still not get this calibre of connection.


You're paying £1,000 for lifetime access because you're early, not because it's cheap.


The window's open.


There will only ever be 500 members.

How to Join:

No applications. No velvet rope. If you feel the pull, you belong in this room.

1. Click the button.

2. Tick the box of your chosen payment terms (pay in full or pay in two)

3. Complete a quick onboarding form.

Or book a call to see if The Festoon 500 is the right fit for you.

"Embrace your superpower."

"Dani helps you draw out and embrace your superpowers which set you up to be proud of and confidently deliver your message and mission to the world!"

Marilyn Okoro

British Olympic Athlete

"She's f***ing awesome!"

"I would absolutely recommend this woman not only to beginners but also seasoned speakers. I found so much value from working with her.

She's f***ing awesome!"

Celinne De Costa

Brand Story Expert

Who This Network Is Built For:

Established business leaders who've already built something that works. You're not at the starting line. You're scaling, strategising, and looking for the right connections to move faster.


You care about commercial outcomes - revenue, positioning, strategic partnerships, deal flow.

But you also care about who gets left behind when we pretend business is a meritocracy.


You want high standards AND high impact.


You're ambitious. You back yourself.


But when you look at the state of the world right now - the division, the friction, the performative allyship that changes nothing - you want to build something real.


You know collaboration compounds faster than competition.


And you're ready for a network where success and solidarity aren't separate. Where commercial growth and cultural impact happen together. Where people prove what's possible when you actually back what you believe.


If this lands, then The Festoon 500 is for you and you're for it.

Your Host

I'm Dani Wallace, and I know what it's like to be locked out of rooms.


I grew up on a council estate in Preston. Survived domestic abuse. Went through homelessness as a single mum of two. Had my house repossessed during the recession.


I didn't have access, connections, or a safety net.


What I had was a voice, a stage, and an absolute refusal to accept that success was for other people.


So I built something anyway. I mean, I'd been in a pretty bad place, so what could go wrong, eh?

I turned survival into a 7-figure business in 4 years. Went from singing in 60-person venues to creating and arena sized event, The BIG Festoon, now the UK's fastest-growing business event - I also created the Fly Anyway Foundation to help others who've experienced domestic abuse to build businesses of their own.

y.

But here's where you come in.

I've proven I can execute. What I need now is the founding network to help take this thing global.


The Festoon 500 is the commercial engine behind all of it.


You're funding the expansion of a movement that's proving business doesn't have to be exclusive to be successful - and you're positioning yourself as a founding member of the network that makes it all possible.


Your connections. Your expertise. Your introductions. The strategic insight you've built over years.


Because as The Festoon 500 helps me expand into London, Dallas, Dubai and beyond, the network you're part of becomes exponentially more valuable.


More doors open.


More opportunities flow.


More commercial potential unlocks for everyone.


This isn't a one-way transaction.

You're not just buying access - you're helping build something that compounds in value for all of us.


We don't do performative inclusion, because too many of us have experienced exclusion.

Ready To Build This With Me?

Look, I'm not going to pretend this isn't a big move.


500 founding members.


A movement going global.


Commercial opportunities, strategic connections, and the chance to prove that business can be a force for good without being soft.


It's ambitious.

It's a bit mad, honestly.

But that's kind of the point.


£1,000 gets you in with lifetime access.


Direct access to 499 other business leaders who are backing what they believe.


The Big Festoon hits AO Arena on 3rd and 4th March 2027. The Festoon 500 will be at the heart it.


Let's take this thing global!


I want you to be in the room when we look back and go "remember when we started this?"


If you're ready, let's go.


Hit the button. Let's build this.

FAQS

What is The Festoon 500?

The Festoon 500 is a global network of business owners built around one simple belief.

We all do well when we all do well.


It’s about opening doors, making introductions, sharing opportunities and helping brilliant people get into the right rooms.

Who is The Festoon 500 for?

It’s for business owners, leaders and founders who value relationships, collaboration and being part of a network where people genuinely want to help each other succeed. You don’t need to be the biggest business in the room, but you do need to be willing to contribute as well as receive.

How much does it cost to join?

Membership is a one-off payment of £1,000 (pay in 2 option is available). There are no annual membership fees.

Is it really lifetime membership?

Yes. Once you’re in, you’re in. There is no yearly renewal fee to remain part of The Festoon 500.

What do I get when I join?

Your membership includes access to The Festoon 500 network, member meet-ups and conversations, opportunities for introductions and referrals, ongoing visibility within the Festoon ecosystem, plus your event tickets and member benefits.

You’ll also receive a GOLD ticket to The BIG Festoon and three general seating tickets to gift to other people.

Is The Festoon 500 just another networking group?

No!


The point isn’t to collect hundreds of business cards or sit through endless pitches.

The Festoon 500 is built around relationships, introductions and opening doors. If you need a connection, an opportunity or an
introduction, the network is there to help make that happen.

Do I have to attend every meet-up?

No.

There will be opportunities to connect both online and in person, but you can get involved in the way that works for you and your business.

What if I’m not based in the UK?

That’s absolutely fine.


The Festoon 500 is a global network, so you don’t need to be UK-based to join or benefit from the connections within it.

How do referrals and introductions work?

You tell the network what door you need opening, who you would like to meet or what opportunity you are looking for. With 500 connected business owners in the network, there is a very good chance somebody knows somebody.

The idea is simple. Ask, connect, introduce and help each other move forward.

Will I get business from joining?

There are no guarantees of work, clients or referrals.

What you are joining is a network designed to increase the number of conversations, connections and opportunities available to you. What you do with those opportunities is up to you.

What does distribution to 499 established audiences mean?

Every member brings their own network, audience, contacts and connections.

That creates the potential for your work, ideas and opportunities to travel much further than they could through your own audience alone.

What is the Festoon 500 Directory?

The Directory gives members a permanent place within the Festoon network where people can discover who you are, what you do and how to connect with you.

What is The Festoon 500 Podcast?

The Festoon 500 Interviews give members the opportunity to share their expertise, experiences and ideas with the wider Festoon audience.

It creates another way for members to be discovered and gives those conversations a life beyond the network itself.

What are the two sponsored seats?

Part of your membership helps fund two places for grassroots organisations that may not otherwise have access to rooms, networks and opportunities like this. It means your membership helps open doors for somebody else too.

Can I gift my three general tickets to anyone?

Yes. Your three general seating tickets are there for you to bring people into The BIG Festoon who you think should be in the room.

Why are there only 500 members?

Because the point is to build a connected network, not an endless membership list. The Festoon 500 is deliberately capped at 500 business owners.

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