The Festoon 500
500 Business leaders. One exclusive Founders Network.
Commercial opportunities, strategic connections, and early-mover status in a movement going global.
Festoon 500 Registration closing soon!
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You've already built something that works.
Real revenue. Real traction. Real commercial credibility.
You're not figuring out if this works anymore - you're figuring out what's next.
But the thing about success at this level: the next move isn't just about financial gain. It's about what you build, who you build it with, and who you bring with you.
The ultimate flex isn't wealth. It's influence, legacy, and access.
The Festoon 500 is where those three things collide.
500 established business leaders. Executives from BBC, Sony, John Lewis, Handelsbanken. BDO workshops on exits, M&A, and VC strategy. Quarterly commercial meetups built for real opportunity, not fluffy networking.
The Big Festoon is heading to 10,000-capacity arenas in London, LA, and Sydney.
The Festoon 500 is the founding network behind it all.
£1,000 secures your place for life as one of only 500 members.
And here's what makes this different: this network isn't built on keeping others out. It's built on lifting others as you rise - because a better ecosystem means better business for everyone.
Commercial growth. Cultural impact. No performative bollocks.
1. Direct Access to 499 Established Business Leaders
This isn't a mailing list. It's a commercial network.
Every Festoon 500 member is an established business leader with their own audience, expertise, and network.
You get direct access to all of them through the Festoon 500 Directory - searchable, visible, built for purposeful introductions.
One member needs a CMO. Another wants acquisition targets. Someone else has distribution you've been trying to crack for years. Members are actively looking for partnerships, strategic introductions, commercial opportunities.
Strategic partnerships. Joint ventures. Client referrals. Commercial opportunities you can't engineer on your own.
The network IS the product
2. Quarterly Commercial Meetups (Worth £30k+/Year Alone)
Four times a year, you're in the room with executives from BBC, Dr Paw Paw, Mazuma, IdeasFest, Go Henry, Killing Kittens and many more, plus the other 499 Festoon 500 members.
This is where introductions to major players happen. Where partnership conversations start. Where you're exposed to bigger audiences and bolder strategic thinking.
BDO workshops on scale, exits, M&A, and VC strategy.
Last quarter's session: BDO's M&A team walked through three live acquisition scenarios with member companies. Two deals are in due diligence now.
Access to decision-makers you'd normally never get in front of. Conversations that expand what you think is possible for your business.
Not networking for the sake of it. Not surface-level chat.
These are rooms where your next strategic move gets shaped - and where the people who can help you make it happen are already sat at the table.
3. The Resource Room: Your Audience Arbitrage Tool
Here's where this gets clever.
You get lifetime access to a library of resources from business experts (courses, frameworks, training and tools).
Nice little bonus for you. But a powerful gift for your community.
As a member, your audience gets free access to the Resource Room - worth many thousands of pounds.
But here's the real play:
You can drop YOUR resource in there too.
That means your course, framework, or offer gets distributed through 499 other established networks.
One member's audience might be your perfect customer base. Another's network could be your ideal partnership pool. Your resource travels through all of them - building credibility, positioning, and reach you can't buy with ad spend alone.
That's potential reach across millions of people for pennies per impression.
Credibility. Positioning. Distribution at scale.
You can't buy that kind of visibility.
4. GOLD Ticket to The Big Festoon (AO Arena, 11-12 March 2026)
Full access to the UK's fastest-growing business event.
16 powerhouse speakers. Lunch both days. The legendary Big Festoon Party.
Your Gold ticket gets you into the arena for the full 2-day experience where the wider Big Festoon community comes together.
Not general seating.
You're in the section where the real connections happen.
Plus 3 additional general seating tickets to gift to your community, clients, or potential partners - a powerful way to reward your audience or bring strategic connections into the wider Big Festoon experience.
5. Your Indelible Founding Member Mark
Wall of Fame: Your name on permanent display at every Big Festoon event. When this fills 10,000-capacity arenas across London, LA, and Sydney and beyond, everyone will see who was there from the beginning. You can't buy your way onto it later. It's proof you saw the opportunity when others didn't.
The Festoon 500 Directory: Not just listed - SEARCHABLE. A living network where the other 499 members can find you when they need your expertise, want to explore partnerships, or have commercial opportunities. Members are actively looking for CMOs, acquisition targets, distribution partners, strategic introductions. You're not just in the network - you're visible, credible, and accessible within it. This is where those conversations start.
Podcast Feature Opportunity: Selected Festoon 500 members will be invited onto the Show Up Wise Up Rise Up podcast. Your story. Your positioning. Direct access to Dani's audience and the wider Big Festoon community.
This is status that compounds over time.
6. Fund Access For The Next Generation (The Festoon Futures Fund)
Here's the reality: talent is everywhere. Access isn't.
The best founders, the sharpest strategic thinkers, the people who could genuinely change industries - they're not missing because they lack ability. They're missing because the rooms where opportunities happen weren't designed for them.
Your Festoon 500 membership changes that.
For every seat you take, you fund 2 fully-sponsored seats for underrepresented founders and leaders. People from underrepresented and marginalised communities, care-experienced backgrounds, low-income families, young founders with ideas but no access.
These seats are allocated through trusted partner organisations like the Rio Ferdinand Foundation - people who know their communities, understand who's ready for this level, and can ensure the right people get in the room.
This isn't charity. It's ecosystem building.
Today's sponsored seat is tomorrow's unicorn founder, next year's game-changing partnership. Better talent pool means better opportunities for everyone in the network.
When you open doors for high-potential talent that's been systematically excluded, you're not just doing good - you're creating a richer, sharper, more innovative business landscape for everyone.
Better talent pool. Better ideas. Better partnerships. Better business.
500 members. 1,000 sponsored seats. Proof that success and solidarity aren't separate things.
The Investment:
Here's Why £1k Is Genuinely A Bit Ridiculous
(in fact, am I being stupid?)
If you tried to assemble this yourself:
• Executive-level mastermind access: £20-30k/year
• Distribution to 499 established audiences: £50k+ in ad spend
• Direct network access to this calibre: £15-25k/year minimum
• GOLD ticket to Big Festoon: £295
• 3 general seating tickets to gift: £375 value
• Permanent positioning (Wall of Fame, Directory, Podcast): Compounds over time
• 2 sponsored seats funded in your name: Impact you can't put a price on
You'd spend £80k+ in year one alone. And you still wouldn't have founding member status.
If you tried to build this access yourself - the network, the expertise, the visibility, the distribution - you'd spend tens of thousands and still not get this calibre of connection.
£1,000. One payment. Founding member status for life.
You're paying £1,000 because you're early, not because it's cheap.
The window's open.
The first 500 get access no one else can buy later.
There will only ever be 500 founding members.
When the Wall of Fame is printed, that chapter is written.
Don't let them print it without your name on it.
How to Join:
No applications. No velvet rope. If you feel the pull, you belong in this room.
1. Click the button.
2. Tick the box of your chosen payment terms.
3. Complete a quick onboarding form.
Who This Network Is Built For:
Established business leaders who've already built something that works. You're not at the starting line. You're scaling, strategising, and looking for the right connections to move faster.
You care about commercial outcomes - revenue, positioning, strategic partnerships, deal flow.
But you also care about who gets left behind when we pretend business is a meritocracy.
You want high standards AND high impact.
You're ambitious. You back yourself.
But when you look at the state of the world right now - the division, the friction, the performative allyship that changes nothing - you want to build something real.
You know collaboration compounds faster than competition.
And you're ready for a network where success and solidarity aren't separate. Where commercial growth and cultural impact happen together. Where people prove what's possible when you actually back what you believe.
If this lands, then The Festoon 500 is for you and you're for it.
You're Probably Wondering If 'She' Can Pull This Off?
Hey I'm Dani Wallace, and yeah that's a fair question…Thing is, I know what it's like to be locked out of rooms.
I grew up on a council estate in Preston. Survived domestic abuse. Went through homelessness as a single mum of two. Had my house repossessed during the recession.
I didn't have access, connections, or a safety net.
What I had was a voice, a stage, and an absolute refusal to accept that success was for other people.
So I built something anyway. I mean, I'd been in a pretty bad place, so what could go wrong, eh?
I turned survival into a 7-figure business in 4 years. Went from singing in 60-person venues to filling Man United Football Stadium.
Built The Big Festoon into the UK's fastest-growing business event - and yeah, I also created the Fly Anyway Foundation to help others who've been through DV build businesses of their own.
I've already got Big Festoon at AO Arena this March - nearly 1,000 tickets sold, execs from BBC, Sony, John Lewis, Handelsbanken all involved. It's wild, honestly.
But here's where you come in.
I've proven I can execute. What I need now is the founding network to help take this thing global.
The Festoon 500 is the commercial engine behind all of it.
You're funding the expansion of a movement that's proving business doesn't have to be exclusive to be successful - and you're positioning yourself as a founding member of the network that makes it all possible.
Your connections. Your expertise. Your introductions. The strategic insight you've built over years.
Because as The Festoon 500 helps me expand into London, LA, Sydney and beyond, the network you're part of becomes exponentially more valuable.
More doors open.
More opportunities flow.
More commercial potential unlocks for everyone.
This isn't a one-way transaction.
You're not just buying access - you're helping build something that compounds in value for all of us.
I don't do performative inclusion.
I lived the exclusion.
I know what it costs when talented people don't get access to the right rooms.
So if you're backing The Festoon 500, you're backing someone who's already turned stadium-sized ambitions into sold-out reality - and you're positioning yourself right at the centre of something that's only going to get bigger, better, and more valuable as it grows.
Ready To Build This With Me?
Look, I'm not going to pretend this isn't a big move.
500 founding members.
A movement going global.
Commercial opportunities, strategic connections, and the chance to prove that business can be a force for good without being soft.
It's ambitious.
It's a bit mad, honestly.
But that's kind of the point.
£1,000 gets you in.
One payment.
Founding member status for life.
Your name on the Wall of Fame.
Direct access to 499 other business leaders who are backing what they believe.
The Big Festoon hits AO Arena on March 11th. The Festoon 500 launches with it.
I'd love you to be part of this.
To help me take this thing global.
To be in the room when we look back and go "remember when we started this?"
If you're ready, let's go.
Hit the button. Let's build this.
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